CREST TO UNVEIL CHOCOLATE-FLAVORED TOOTHPASTE
Crest announced today it will roll out three new flavored toothpastes such as mint chocolate trek, lime spearmint zest and vanilla mint sparkle.
The new flavors, called Crest Be, should hit stores next month.
Proctor & Gamble, the company that makes Crest toothpaste, stresses that Crest Be offers the "foundational benefits needed for oral health including cavity protection, cleaning, fresh breath and whitening."
The new flavor lines were developed after research showed some consumers wanted more products that allow for self-expression and seek out unexpected flavors.